For products & venues

Where IRL sports
community happens

Bring social sports & wellness events into your brand through our communities — sponsorship and cobranded events in Hong Kong
Work with usSee our communities

Who are we?

TheGround.io — a social fitness event platform
Hong-Kong based, HKSTP-backed startup. The fastest growing sports and wellness network in HK, working with organizers to run and scale their communities.
Think Eventbrite, but made specifically for social sports & wellness events
Community Organizer gathering #1 @ Art Piece

Our reach

10,000+

Monthly visitors
on average

10,000+

Monthly visitors
on average

10,000+

Monthly visitors
on average

Our communities

20+ active communities
High-consistency sports
Running, Hyrox, HIIT and more
Social wellness clubs
Yoga, Pilates and more
Racket-based sports
Pickleball, Padel and more

Products & venues — bringing the community to you

Three ways to work with us

Brand sponsored events

Sponsor branded events with our communities for IRL wellness experiences — at your venue or with your product for max footfall and online engagement

Product seeding

Platform-wide The Ground goody bag for selected communities.

Community brand ambassadors

Communities produce content regularly with measurable online impressions.

WHY THE GROUND

№ 01

Best way to reach active adults
Highly centralizes thousands of young (25–45, active), high spending power adults in Hong Kong.

№ 01

Best way to reach active adults
Highly centralizes thousands of young (25–45, active), high spending power adults in Hong Kong.

№ 01

Best way to reach active adults
Highly centralizes thousands of young (25–45, active), high spending power adults in Hong Kong.
For products & venues
Where IRL sampling happens

The Ground Supply

The most targeted product sampling channel in HK's sports & wellness scene — a curated goodie-bag drop, hand-delivered at the best events. No flyers. No junk. Six products max per drop.
What is it?
A monthly product drop, hand-delivered
4–6 curated products per drop, one brand per category
Delivered only at selected high-attendance events
Every drop measured with RSVP & attendance data

Why it works

Best way to reach active adults
Centralizes thousands of young (25–45, active), high spending power adults in HK.
Best way to reach active adults
Centralizes thousands of young (25–45, active), high spending power adults in HK.
Best way to reach active adults
Centralizes thousands of young (25–45, active), high spending power adults in HK.

How it works

1

You seed

Send us your product. We curate a maximum of 6 brands per drop, one per category.
2

We pack & deliver

Branded Supply bags packed and delivered to selected events — you only cover packing & shipping.
3

Community unboxes

Organizers hand out bags at the event. Real reactions, real content — never scripted.
4

You get the report

Attendee count & demographics, unique promo-code redemptions, content impressions.

Ways to join — good things, hand-delivered

Tier 1

Seed

Your product in every bag + post-event data report. You only cover the packing & shipping fee.
Tier 2

Feature

Everything in Seed + a guaranteed recap video & organizer collab post.
Tier 3
TOP TIER

You seed

Drop supplied by you — naming rights, an on-site moment, and the full content package.
The ask & next

Join Drop #001

100 bags · 3 events · 6 brand slots — one per category
Claim a slot

We will get back to you soon!

Thank you!
Your submission has been received!
We will reach out to you soon!
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Community partners

Partner verticals: Pickleball, Padel & social sports clubs · Running & fitness training clubs · Wellness social clubs
Handpicked network
We work with the best social wellness & fitness community leaders.
Data-driven integration
We help with RSVPs, payments, and measuring social media impressions.
Transparency
Full participant information and attendance data shared for cohosted events.

Let's discuss!

A meeting to further discuss opportunities & synergies?
info@theground.io
Book a meeting
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